About BSA
From presence to impact.
BSA turns sponsorship into a craft. Not just a logo on a shirt, but strategy, relationship, story, impact and ROI. We stand for the professionalisation of that craft in Belgium and for everyone who takes it seriously.
Our mission
Sponsorship as a craft, not an afterthought.
Sponsorship is still too often treated as a leftover line in the marketing budget instead of a full, measurable strategy. BSA exists to change that perception: by connecting the sector, professionalising it, and giving it a voice where it counts.
We do this through four pillars: representation, marketing, community & events, and education. Together they form a structural approach rather than isolated initiatives.
Representation
We give the sector a voice with government, industry and international partners.
Marketing
We put sponsorship on the map for a broad audience.
Community & Events
We bring professionals together, from workshop to after-work.
Education
We help shape tomorrow's curriculum.
Our vision
Belgian identity, European ambition.
BSA is rooted locally, with an eye for the specificity of the Belgian market, and at the same time connected to the wider European sponsorship community through collaboration with organisations such as ESA. We believe sponsorship should be accessible at every level: from newcomer to veteran, from small rights holder to international brand.
Become a member →Connection
Network isn't a by-product, it's the core of what we do.
Expertise
Knowledge is our foundation. We speak with authority and nuance.
Engagement
An active community where real conversations make the difference.
Accessibility
Sponsorship is for everyone, at every level of experience.