Pillar 03: Network
Community & Events
We bring professionals together, from workshop to after-work. Knowledge and network grow here in an active community, not a database of contacts.
Where the sector meets.
The sponsorship sector in Belgium is relatively small, but fragmented: rights holders, brands, agencies and education rarely know each other structurally. BSA Community & Events brings them together, physically and digitally, on a regular basis, around themes that genuinely matter.
From low-key after-works to more in-depth workshops and training sessions: every format has its own purpose, but always the same starting point: network isn't a by-product, it's the core of what BSA does. Members meet potential partners there, learn from cases in other sectors, and help build the professional identity of the craft.
What this means in practice
After-work events
Regular, informal networking between members.
Workshops & training
On concrete themes: ROI measurement, contract negotiation, activation strategy.
Annual gatherings
Larger events with speakers from Belgium and abroad.
Always-on community
Continuous contact between events, not an annual newsletter.
Who is this relevant for?
For anyone working in sponsorship who wants to structurally grow their network: from newcomers wanting to get to know the sector to veterans who want to share and sharpen their knowledge.
Newcomers
A fast, guided way into the sponsorship network
Veterans
A platform to share knowledge and mentor others
Agencies
Recurring access to potential clients and partners
The sector
A tighter-knit, more collaborative community